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Albert Lasker
Albert Davis Lasker (May 1, 1880 – May 30, 1952) was an American businessman who is often considered to be the founder of modern advertising. He was born in Freiburg, Germany when his American parents Morris and Nettie (Heidenheimer) Davis Lasker were visiting their ancestral homeland. He was raised in Galveston, Texas, where his father was the president of several banks.〔 In Chicago, he became a partner in the advertising firm of Lord & Thomas, later purchasing the firm. He had many successful ad campaigns and made new use of radio for them, changing popular culture and appealing to consumers' psychology. He was elected to the American National Business Hall of Fame.
Lasker was Jewish and a member of the American Jewish Committee.
==Early career==
Lasker started working as a newspaper reporter while a teenager. He assisted the successful Congressional campaign of the Republican Robert Hawley in 1896.〔 Although Texas politics had been dominated by the Democratic Party since shortly after Reconstruction, in this election, many voters split between the Democrats and the Populist Party, and Hawley won with less than 50% of the votes.
In 1898 his father persuaded Lasker to move to Chicago to try an advertising position at Lord & Thomas.〔 After he worked as an office boy for a year, one of the agency's salesmen left, and Lasker acquired his territory. During this time, Lasker created his first campaign. He hired a friend, Eugene Katz, to write the copy for a series of Wilson Ear Drum Company ads. They featured a photograph of a man cupping his ear. George Wilson, president of the Ear Drum company, adopted the ads and his sales increased.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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